Mavericks Partners with Live Nation to Host 2009 Mavericks Live Tour™
Presented by Sony Ericsson Mobile Communications
Concert Series Headlined by Matisyahu, with Shows Scheduled During October, November and December at Venues throughout the US and Canada
HALF MOON BAY, Calif., September 18th, 2009 – Mavericks Surf Ventures, Inc. (Mavericks) today announced that it has partnered with Live Nation to produce the third-ever Mavericks Live Tour™ concert series. The 2009 Mavericks Live Tour™ Presented by Sony Ericsson, headlined by Grammy-nominated reggae sensation Matisyahu, promises to be the biggest and best Mavericks Live Tour™ yet, with 17 shows scheduled to take place during the months of October, November, and December in cities throughout North America. Tickets are available at www.livenation.com.
Mavericks CEO Keir J. Beadling was delighted to make the announcement, saying, “We are thrilled to be able to join with an artist as talented as Matisyahu as we take the Mavericks message out on the road. We feel that this concert series is the perfect opportunity for us to bring the excitement of Mavericks to fans throughout the U.S.”
Live Nation’s Michael Yerke commented: “Partnering with an iconic surf brand like Mavericks is illustrative of the kind of touring deals we are interested in pursuing for our network of North American clubs. The tour, headlined by such an important artist as Matisyahu, is a great offering for music fans and fills an important niche in our House of Blues and Fillmore clubs for the fall.”
Along with being able to take in the sounds of Matisyahu, fans attending the shows will get a close-up look at all things Mavericks, including spectacular video footage, environmental action opportunities, and gear – including organic Mavericks Live Tour t-shirts produced from recycled plastic bottles. Beadling continued, “Mavericks inspires fans from all over. This concert series gives them the chance to experience the passion and excitement of Mavericks in their hometown.” Matisyahu, who released his third studio album Light, on August 25th, noted how eager he was to headline the tour. “I’m really looking forward to being a part of this tour. I think Mavericks has a way of uplifting its fans, so the atmosphere at each show should be incredible.”
In addition to the 17 venue stops in the US and Canada, tour sponsor Sony Ericsson invites fans to visit AT&T retail locations in select tour cities, where they’ll have a chance to win autographed merchandise, as well as VIP tickets to meet Matisyahu and world-class Mavericks surfers. “We’re pleased to be part of the excitement this tour delivers and connect our audience with the music that inspires them,” said Stacy Doster, head of PR & Events, North America. “Music and the surf community have enjoyed a timeless relationship – throw in the W518a Walkman® phone with Facebook® and stay connected with both.”
Additional tour sponsors include Jim Beam Bourbon®, the No. 1 bourbon in the world. Jim Beam hasn’t changed in over a hundred years, nor does their unwavering support of the world-class surfers at Mavericks.
Official Mavericks Live Tour dates include: House of Blues clubs in Chicago, Anaheim, Myrtle Beach, Cleveland, New Orleans, along with Fillmore venues in San Francisco, Charlotte, Denver and Detroit. Ticket information and additional details can be found at facebook.com/mavericks or facebook.com/seusa.
About Mavericks™ Coined as "the wave beyond," the Mavericks™ brand inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. Mavericks remains true to its core: a cold, mysterious and foreboding place that demands respect from everyone who goes there and inspires them to attempt the extraordinary. For more information, including photos, surf conditions, a newly-launched Official Mavericks™ apparel line, and contest highlights, visit Mavericks online at www.maverickssurf.com.
About Sony Ericsson Sony Ericsson is a proud presenting sponsor of the 2009 Mavericks Live TourTM and 2009/2010 Mavericks Surf Contest®. Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The Liquid Identity logo is a trademark or registered trademark of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson. For more information about Sony Ericsson please visit www.sonyericsson.com.
About Live Nation Live Nation’s mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors.
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