Mavericks Surf

MAVERICKS ANNOUNCES REMOTE VIEWING OPTIONS FOR THE 2009/2010 MAVERICKS SURF CONTEST® PRESENTED BY SONY ERICSSON AND BARRACUDA NETWORKS

HALF MOON BAY, Calif., December 3, 2009

Mavericks Surf Ventures, Inc. (Mavericks) today announced a wide-ranging series of options for remotely watching the 2009/2010 Mavericks Surf Contest® Presented by Sony Ericsson and Barracuda Networks. Mavericks CEO Keir J. Beadling explained that that the decision to offer such a large array of viewing options was informed not only by the company's desire to bring the excitement of Mavericks to as wide an audience as possible, but also by its interest in protecting the area surrounding the world-famous break. "In an effort to limit crowd impact on the Half Moon Bay area and coastal ecosystems, we are encouraging all Mavericks fans to watch the contest via free live webcast and by attending our live viewing party at AT&T Park in San Francisco. Both options provide a much better viewing experience than the view from the beach. If you do plan on attending Mavericks in-person, please be respectful and cautious of the natural environment, and leave no trace."

Millions of fans witnessed the 2008 Contest via a live webcast, and this season Mavericks has launched its most ambitious webcast offering to-date. For the first time ever, fans can catch all the live action at Mavericks' official website, www.maverickssurf.com. Also new this year, Mavericks will bring viewers around the world an opportunity to experience the thrill of Mavericks via a live, interactive webcast on Facebook® and Ustream. The webcasts will be powered by Ustream, the leading live broadcasting platform on the internet. The experiences, available at www.facebook.com/mavericks and http://www.ustream.tv/channel/the-2009-2010-mavericks-surf-contest-presented-by-sony-ericsson, will provide fans with an unprecedented level of interactivity while viewing the contest - sharing their thoughts real-time, through Facebook Connect, with other Mavericks fans everywhere.

Fans will also have the option of watching the contest while on the go, thanks to FLO TV, provider of the award-winning live mobile FLO TV™ service. Through the partnership with FLO TV, surf fans will be able to watch the competition on mobile handsets, the FLO TV™ Personal Television and on in-car entertainment systems launching later this year. More information is available at www.flotv.com.

As was the case in 2008, the day's activities will also be available via a unique live webcast viewing event at AT&T Park - "baseball's perfect address" and the home of the San Francisco Giants. Ticketed fans can watch the Contest live and in high definition on the big screen in centerfield or from any of the big screens throughout the Club level. Tickets for the AT&T Park viewing event will include in and out privileges and can be purchased for $20 in advance, $25 at AT&T Park, or online at www.maverickssurf.com.

Fans who will be in the East Bay can attend a live viewing event at Miss Pearl's Jam House in Oakland. The event is free to attend, but space is limited, so fans are encouraged to arrive early. For more information go to www.misspearlsjamhouse.com.

For those who want to be even closer to the action, Mavericks has a few spots available on its officially-sanctioned boat tours. These boats are piloted by seasoned, local captains with knowledge of the area around the Mavericks surf break, and guests on the boats are provided with complimentary parking, lunches and official Contest apparel. More information is available at www.maverickssurf.com.

Finally, fans who want to experience Mavericks from an entirely new perspective will have the unique opportunity to view this year's event from the world's largest airship - Airship Ventures' Zeppelin Eureka. The "Eureka" is a 246-foot airship that accommodates 12 guests per trip, and, weather-permitting, will run 30-minute passenger trips in the sky throughout this season's Contest Day from Half Moon Bay Airport. The spacious cabin comfortably accommodates the pilot, flight attendant, and up to 12 passengers with luxury features including oversized panoramic windows, an onboard restroom with window, and a unique 180-degree rear observation window and "love seat" that wraps the entire aft end of the cabin. More details are available at www.airshipventures.com or by calling Airship Ventures at (650) 969-8100, ext. 111.

About Mavericks™ and The Mavericks Surf Contest® Every winter season, Mother Nature offers up the ocean's harshest conditions and the giant, unpredictable waves that characterize Mavericks and the annual Mavericks Surf Contest®. Frigid waters, dangerous currents, jagged rocks and the ever-present threat of the great white shark. When weather conditions are just right, the 24 chosen surfers will make the official contest call. Once the call is made, they will have only 24 hours to arrive in Half Moon Bay to face the extreme conditions, thunderous waves and each other. Coined as "the wave beyond," the Mavericks™ brand inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. Mavericks remains true to its core: a cold, mysterious and foreboding place that demands respect from everyone who goes there and inspires them to attempt the extraordinary. 2009/2010 Contest Sponsors include Sony Ericsson, Barracuda Networks, Jim Beam® Bourbon, Moose Guen and Jane Sutherland of MVision, Facebook, the Bay Club, The Corporate Law Group, Gnarly Head Wines, Sierra Nevada Brewing Co., Airship Ventures, Vertical Response, Surfer Magazine, Oceano Hotel & Spa, Stormsurf.com, Rickshaw Bagworks, and Capture Technologies. For more information, including photos, surf conditions, Official Mavericks™ gear, and contest highlights, visit Mavericks online at www.maverickssurf.com. Facebook® is a registered trademark of Facebook Inc.